Professional Practice

Archive for March 2011


Posted on: March 31, 2011

After we did the pitch, we realized what we needed to do.  We were given advice at the pitch and comments on what we needed to change and what else we needed to add.  We decided to make a new moodboard that would reflect the mood of the design aspects of the company.  Here is the comments from the pitch:


We prepared to do a moodboard for our pitch.  We collected hundreds of images of recycling and eco-friendly images and chose the best ones to put together onto the moodboard to convey the mood of our company.  Here is the moodboard we made:

We also prepared our pitch according to the pitch guidelines on the unit website.

We decided to each write as long a list as possible of names that we could use for our company.  Here is the list of names we came up with:

  • Kaleidoscope Designs
  • Star Designs
  • Beast Designs
  • VIP Designs
  • Elite Designs
  • Slick Designs
  • Winged Designs
  • Inimitable Designs
  • Spark Designs
  • Delicious Designs
  • Fresh Air Designs
  • Primetime Designs
  • Fulfilled Designs
  • Start Designs
  • Luminescent Designs
  • Asterisk Designs
  • Wishful Designs
  • Cloud 9 Designs
  • Epic Designs
  • Swell Designs
  • Vibrant Designs
  • Vivid Designs
  • Click Designs
  • Bytes
  • Cutting Edge Designs
  • Innovative Designs
  • The Elites
  • Pix
  • Dream Team
  • CMYK
  • Clear Cut Designs
In the end, we decided to go with VIBRANT DESIGNS 🙂

This was a team-building exercise that we all participated in.  We were given the words “bought” and “brought” and were told to create a poster that would successfully convey the distinction between the two words to an audience of graphic designers.  We discussed as a group how we could present this in the best possible way.  We drew up diagrams to help us decide and work things out.  Here is the diagram:

We decided that we could put coins into the word “bought” to put across the idea that the word “bought” means after you buy something with money.  We decided to put some kind of alcohol into the word “brought” to convey the idea that you bring alcohol to a party.  We made a wineglass out of the letter “R” in brought to emphasize that the word to bring has a letter R in it.

We set about trying to design the poster.  After some consultation with Dan, he suggested that we change the “brought” part of the poster into a shopping bag.  We therefore changed the design and it came out as follows:

This is also a different variation of how we did the word “bought”:

We discussed for a while what we could do that would make our company special and stand out from the rest of the design companies.  We drew up a spider diagram while we discussed this to see what we could come up with.  We also thought that these points could be incorporated into our ethos.  Here is our diagram:

We thought we could make our company stand out by being an eco-friendly design company that looks after the environment.  As the world is becoming more and more aware of their impact on the environment, we thought we could tap into this trend and growing interest.  We also thought we could appeal to customers by showing that we are a small company who makes personal connections with our clients, as opposed to being a big corporate business who don’t have their customers’ personal interests at heart.

Hello Christina, Vane and Mia.

If you have any ideas for a name for our project please post it here 🙂

If you sign up for a username on WordPress, I can add you all as authors so you can also blog on here.



This blog is for the logging of our progress for the unit Professional Practice for the design company: VIBRANT DESIGNS.
March 2011
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